How ERP Systems Helps the Organizations to Grow Their Productivity

How ERP Systems Helps the Organizations to Grow Their Productivity

How ERP Systems Helps the Organizations to Grow Their Productivity

Infinitely evolving horizons of innovational technology are compelling organizations to adopt advanced software products like enterprise resource planning (ERP). It plays a significant role in maintaining better management of resources, services, capabilities and helps gain greater operational performance.

In the existing era where innovation and technology are growing with a fast pace of electrifying mode, the competition in the software’s domain industry has enhanced a lot. Competition is also boosting up the embedded features of the software products that are being developed like customer relationship management (CRM), web applications, mobile applications, and enterprise resource management (ERP).

To meet the pace of speedy developing technology trends and to create a distinctive position in the competitive market, organizations are minimizing the operational value chain to maximize their production capabilities. Optimizing the processes and enhancing the effectiveness of the integrated software systems, companies are increasingly implementing ERP software.

The companies are investing in the information technology (IT) sector to have better ERP software to get enhanced performance and to get their revenue graph amplified. ERP provides a coherent database and works as a converging lens for the administration that helps them to get better insights into the data and the organization’s workflows.

What is an ERP?

ERP stands for enterprise resource planning that is integrated software that usually provides real-time business operations management by implementing advanced software technology. ERP software products are being implemented by the business organization whether small, medium, or large-scaled ones.

An ERP constitutes a bunch of dynamic modules, each one for an individual department of the organization like finance, human resources, marketing, sales, manufacturing, procurement, inventory, warehouse, supply chain management (SCM), customer relationship management (CRM), etc. It provides centralized data and provides a high-level view of the dynamic work processes within the organization which helps in better data analysis.

ERP has aided businesses by providing an infrastructural solution and has performed as the key foundation to integrating the operations. Because of its wider usability, it has gained prominence in the domain of information systems.

Why Implement ERP?

1. Use of Advanced technology:

ERP systems are intended to defeat the issue of incoherent information or the bulky supply of data in a business organization. Implementing the most recent ERP innovation presently uses the advancement of computerized innovation to expect vital and comparative benefits will enhance.

The utilization of online ERP by implementing cloud computing and informal organization processing is further adding to what is being looked forward to as the outcome of expectations. Adaptability in implementing ERP execution is expected to give multiple advantages to organizations and escalate the competition additionally.

2. Resource, Time & Cost Efficiency:

In the time of the dynamic technological innovations, the ERPs have become a significant pillar to run the day-to-day routine of the organizations. ERP systems have gained much popularity as being regarded as the foundation stone for most of the organizations’ key departments especially finance, HR, marketing, CRM, SCM, etc.

Since ERP works as the key infrastructure of information systems, it is assisting businesses to improve their revenue graphs because of significant proficiency in their productive outcomes. When ERP software is successfully implemented in an association, it will provide resource efficiency, time efficiency, and ultimately cost efficiency, and thus contribute towards the economic enhancement of the business organization.

3. Integration of Multiple Operations:

ERP software can cohere multiple operations and processes that are being conducted within the organization. The organizations rely upon the provision of products or services on schedule and at the right cost. It is the most common way of incorporating capacities in the organization. If the organization’s principal activity uses ERP software; normally, organization tasks will be more viable, productive, and it can likewise permit data integration and coordinated effort inside the organization. The primary aim of the implementation of ERP is to incorporate all functional regions inside the organization so the progression of data between functions can work out positively.

4. Productive Efficiency of the Organization:

ERP is the latest innovation in the IT sector that is contributing towards amplifying the productive efficiency of organizations. It is assisting at the dynamic functional layers of the management levels in a business firm. The everlasting benefits of the ERP have placed many well-known organizations in distinctive positions owing to better performance when compared to their respective competitors in every business domain.

Factors Affecting ERP Performance:

ERP software has introduced the unleashing benefits for businesses in every walk of life. The enormous features that assist in the proficiency of the organizations can have effects that can minimize the performance of the ERP and thus what is expected cannot be achieved as it would be perceived. The following are the factors that determine the success or failure of ERP implementation.

  • Project Management:
    ERP software, as discussed above, is the solution to many issues that the administration of the organization comes up with. But many studies show that the success of the ERP is mainly dependent upon the management of the ERP. The core management parameters like scope estimations, avoidance of the potential risks, on-time project delivery delays are crucial to consider and to make the investment in ERP implementation a success. Avoiding project management can lead to significant failure and can potentially nullify the infinite benefits and performance of the ERP software implementation.
  • Change Management:
    Change management plays a vital role when you are going to implement the ERP because the core functionality modules that were previously incoherent are about to get integrated. The success of the core factors of change management such as knowledge formulation, strategy implementation, and the respective value evaluation is the key constraint that needs special concentration to make the ERP implementation a success and provides better performance.
  • Compatibility Between Business and New Information Systems:
    The efficiency and success of any business are greatly impacted by its compatibility with the information system being implemented. ERP software is considered a complex information system providing a converging view of the organization’s operations and corresponding data. Proper compatibility between the business and new information systems leads to the successful implementation of ERP software and ultimately provides the best performance.
  • Internal audit activities:
    The implementation of ERP software has revealed multiple opportunities but the performance can be hampered by the repetitive internal audits if conducted. The studies show that when the finance module of ERP is implemented in an organization, the main impact that it creates is the ease of internal audits because all the data is integrated and centralized. A similar study also suggests that even though the ERP software is an integral part of the organization, yet traditional practices of internal audit will not be adequate to be considered as it will affect the ERP’s performance. performance.

Important Success Determinants for ERP Implementation:

The success of the ERP system’s implementation depends upon few factors that play the founding role, that when implemented, can be proved as the defining success of the said project. These success determinants are briefly discussed in the proceeding section.

  • Strategic initiatives:

    Strategic initiatives are among the prominent determinants of the ERP software that ensure the successful implementation of the ERP software in an organization. These include the information technology (IT) leveraging, cultural readiness of software functionalities, learning capabilities and customer relationship building, etc. Implementation of this initiative is directly proportional to the success determinants of the ERP systems.

  • Executive commitment:

    The visionary clarification of any project that is being undertaken is very crucial. It plays a defining part in the success of any project’s implementation, so implements the ERP systems. The services that the organization is offering to its clients mainly impact them by its crystal-clear vision. Executive commitment in ERP system implementation is important as being an intangible factor because it also assists in project management, support team, and consultants as well. It leads to the success of what is being perceived.

  • Information technology:

    ERP software has effectively implemented information technology (IT) as its core determinant as it is a significant element of information integration. Centralization of data of the entire enterprise whether it is the management of external information or the internal one, information is integrated from all sources of an organization.

  • Business processes in ERP:

    Every organization has a collection of multiple activities that are in continuation in an organization to gain the collective objectives of the whole enterprise. These activities are made coherent to integrate the data through the business processes within an ERP software system. The effectiveness of these business processes defines the founding stone of a successful ERP system. Thus, it is considered as one of the core determinants of ERP implementation.

Closing Remarks:

ERP systems are an important requirement for organizations that need their entire business processes to be centralized and want to manage complex and bulky data from different departments of an organization. ERP software is the advanced and innovative product of the latest 21st-century technologies that provide integration of various organizational operations and are time and resource-efficient along with cost efficiency, yet providing high-performant coherent data of the whole enterprise departments. For a successful ERP implementation, proper project management is required for accurate change management while compatibility of the business and new information systems and the existing business matters a lot along with internal audit activities for the productive ERP implementation. These factors play a crucial role when the performance of ERP software is considered. The important determinants of an ERP system’s success are effective implementation of strategic initiatives while opting it for your organization, crystal-clear vision of the organization for an executive committment that is an intangible factor, while information technology and integrated business processes are directly proportional to the productive outcomes of ERP software with better results as per expectations.

If you want to get in touch with our technical expert to discuss a customized ERP solution for your organization, contact us anytime!

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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All You Need to Know Why the Top Ten Industries Use CRM

All You Need to Know Why the Top Ten Industries Use CRM

All You Need to Know Why the Top Ten Industries Use CRM

Customer Relationship Management (CRM) is a product dependent on a business system that means to comprehend, expect and deal with the requirements of an association’s current and potential customers.

It is an extensive methodology that gives consistent incorporation of each domain of business that contacts the client in particular sales, marketing, customer care, and field support through the reconciliation of individuals to the interactive innovational technology.
CRM is a shift from usual advertising as it centers around the maintenance of existing customers to the securing of new customers. The articulation of CRM is becoming standard phrasing not just relationship marketing as generally perceived to be a misleading term.


Kinds of CRM Software:

There is a wide range of kinds of CRM. However, most CRM software principally centers around one significant classification underneath.

  • Operational CRM Software:  Operational CRM is of three kinds, i.e., services, sales & marketing. Operational CRM is a significant instrument for lead age since it often manages past information of the customers, for example, past promotional campaigns of marketing, services fulfillment, and purchases.
    CRM software likewise means to robotize these cycles to make a superior encounter for both the customers and the organizations as well. Due to its concentration on effectiveness, operational CRM is ideal for organizations with a limited cycle of sales and high recurrent deals like online business or business to shopper retail verticals.
  • Analytical CRM Software: The fundamental capacity of analytical CRM is to examine client information so the management can more readily comprehend market patterns and customers’ needs a lot. The objective of analytical CRM is to further develop consumer loyalty.
    This CRM software oftentimes utilizes information mining and pattern recognition to achieve this task. It functions admirably for organizations in more extravagant business sectors with a great deal of business rivalry.
  • Collaborative CRM Software: Collaborative CRM is when organizations share clients’ data with outside organizations and businesses. By pooling their information, some businesses can make a considerably more prominent experience for their customers by getting information which they, in any case, would not have approached.
    It is a brilliant fit for business sectors where advancement and new product improvement are foremost to progress because the extra data makes extremely detailed pictures of what customers are right now reacting to.
1. CRM in Healthcare:

Healthcare is one of the most sensitive domains as it is directly linked to the health and life of the people that cannot be compromised anyhow. CRM in healthcare is a system that is particularly designed and developed for healthcare organizations, research facilities, laboratories, hospitals, and clinics. The main objective of implementing CRM in this industry is very delicate to collect the patient’s data and analyze it for attracting future customers (mainly hospitals). It is developed with the full implementation of smart data analytics and assists in diagnoses and avoiding any potential health-related issues while providing services to the patients.

2. CRM in Banking:

The banking industry is mainly concerned with the matters of transactions and amount manipulation as per the respective requirements. Here, CRM also plays a vital role in maintaining client’s data. The main goal to achieve here is that to avoid any possible human error, e.g., one zero that is wrongly placed, can make a big difference.
CRM provides an error-free implementation of banking processes by integrating automation and data analytics for the transactional process conduction. It helps to attain maximized efficiency and solutions for the bulk data of customers.

3. CRM in Fashion:

Dynamic fashions that keep on evolving now and then, it is a challenge for designers to keep the data of the previous trends and to design what has not been seen before. Fashion designing industries need to keep track of every step of the designing process and to design new fashions.
CRM in this industry helps to analyze the data of the customers that designs are liked by a certain group of people. It can further distinguish the data based on geographical locations, gender, and age groups as well. This analysis assists in the optimization of productivity to enhance customer satisfaction.

4. CRM in IoT:

Internet of Things (IoT) is an industry that is not alienated from the benefits of CRM. IoT devices and applications are managed and maintained by using CRM. For example, the smart IoT devices of water purifiers are handled by CRM, electronic home appliances are managed by IoT-based CRM, and so on.
The amalgamation of IoT devices with the artificial intelligence-based CRM software has been proved a blessing in disguise in itself. Data of customers and devices can be managed, tracked, controlled, handled and analyzed accordingly in a much better way, with the least chance of human error.

5. CRM in Marketing:

CRM assists organizations to align sales and marketing strategies. The data of the existing customers can be easily evaluated using CRM that further helps in setting the goals for marketing and aligning the sale objectives and KPIs (Key Performance Indicators).
Information analytics guides in getting the acquisition channels to generate leads. CRM provides speedy reporting by automation so that marketing and sales managers can align their target audience and approach them at the most feasible time.

6. CRM in Tourism:

The tourism sector is one of the most competitive ones and it is direly needed for it to develop and maintain the relationship with multiple stakeholders for mutual benefits. Since the people have gone through a hectic lockdown period due to COVID-19, as soon as the lockdown strictness is being lightened by the government, people are getting more tend towards the outings, and the tourism industry is witnessing dramatic growth in the industry.
The environment of competitive marketing portrayed with the accessibility of separated products, accessibility of low switch over alternatives, and the enhancing cost of drawing in new customers compromise the loyalties as well as raise expectations of customers. Thus, it necessitates the requirement for CRM. The center point of CRM is overseeing customer relationships by moving the concentration from transaction to procurement, advanced development, and retention.

7. CRM in Insurance:

CRM is a bunch of dynamic functionalities that deal with multiple challenges for each domain it has to deal with. The implementation of CRM in the insurance industry is a bit complex as compared to other industries because of variations that are associated with the different insurance like life insurance, property insurance, and assets insurance. To connect with the clients in a more personalized manner, insurance companies prefer to deploy CRM software for their organizations.
It first creates the segment of the bulk of customer data according to the requirement of data analysis. After a smart analysis of the customers, they can be conveniently interacted with by the insurance agent. Consistency of communication is observed when the customers are contacted at their convenience. While data input, intelligent operational hints help the agents to avoid human error as far as possible.
The feedback mechanism can also be embedded into the insurance CRM to know the feedback of the customers regarding the services of the company that ultimately leads to the improvement in the services and facilities provisions.

8. CRM in Supply Chain Management:

Supply chain management (SCM) is a unit of the industrial sector that networks the distribution options and facilities to procure the transformation material. Integration of CRM into the SCM reduces the human efforts for data entry, tasks automation to improve the purchasing, warehousing, procurement, financials and also enhances the relationship with suppliers and support the business growth as well.
The customers’ data is analyzed to get the trends and behavior of purchase. This will provide an in-depth visualization of the potential opportunities. It further helps the sales teams to plan for grabbing the potential opportunities and also provides optimal merchandise assortment. When you are able to provide the right product to the customers who are already in need of that product, your sales graph can mount up. This ultimately establishes good relationships with customers.

9. CRM in Hotel Management:

A hotel is a domain that comprises almost all necessary domains of life as its sub-domain. It requires checking the expenses management, customers’ data, current and previous booking information, contact details of the guests, catering and room services details, and management of events that take place at the location.
Huge and dynamic data needs to be managed in a smart way and with the least possibility of human error. CRM can be proved a blessing in disguise to the hotel industry. Many hotels are already using CRM to maintain their customers’ data and to improve their services.

10. CRM in Pharmaceutical Industry:

The pharmaceutical sector requires special attention when it comes to managing and maintaining data for the manufacturing of multiple patients’ dynamic drugs. The patients’ data may include body-mass weight (BMI), the existing weight of the body, medical background data and current information, metabolic rate are few to say. CRM assists to gather, store and manage data securely.
With the help of CRM, pharmaceutical organizations can get an integrated customer database along with data management accompanied with advanced automated integrations (artificial intelligence, machine learning) to analyze data. This analysis would contribute to planning efficient marketing campaigns. Accurate analytical observations will lead to effective and productive communication. The companies can also plan cyclic activities and manage their visits to the field following the planning.

Closing Remarks:

Customer relationship management envelops a wide range of processes beginning with the division of customers in the database and proceeding with obtaining new customers and holding the current ones. Subsequently, CRM isn’t only an innovation yet rather an intelligence framework, a client-focused methodology of the association’s way of thinking in managing its clients. CRMs are widely being adopted by businesses worldwide owing to their infinite smart and beneficial features that are helping organizations to reduce the workload and the productivity of their staff in a limited time. If you are looking for a solution for your business and want a specially customized CRM for your organization, then get connected with us.

The intelligent and innovative solutions are at a pace of a click!

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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How CRM helps to Improve the Organization’s Performance

How CRM helps to Improve the Organization’s Performance

How CRM helps to improve the organization’s performance

Customer Relationship Management (CRM) is a combinational approach of technological strategies and practices used by business organizations to analyze and manage customer data so that the relationship with existing customers can be improved and they can establish better relations with the potential customers.
CRM helps the company staff who are coordinating with clients a comprehensive view of customer’s data. For example, customers’ personal information, contact details, and other relevant information make the communication fluently proficient.


Brief History of CRM:

  • The Initial CRMs: The 1970s and 1980s were the eras when the concept of customer relationship management was introduced. It was when the concept of database marketing was initially added to apply statistical methods. These were to analyze and gather customer data. The trend was followed by many companies and independent developers trying to maximize lead potential, and the first CRM product was designed in 1993. Before this, they evaluated customer satisfaction using annual surveys or by front-line asking.
  • The Traditional CRMs: From the ending of the 1990s till the 2000s, leading CRM products were developed and enriched with shipping and marketing capabilities. These CRMs had the capability of customer profiling, history management, and marketing campaigns.
  • The Innovative CRMs: The first open-source CRM system was developed in 2004. These CRMs were deployed on the cloud platforms. Social media management, mobile tools, and service management are the core capabilities of these CRMs.
  • The Domain Specific CRMs: During the years 2013 & 2014, improvements were made in the CRM software to provide the users a comparatively better experience. The integration of communication software and the systems with business intelligence. The main pattern is to supplant normalized CRM software with domain-specific ones. It also aimed at making them adequately adaptable to address the issues of each business.
  • The Cutting-Edge CRMs: The cutting-edge CRM software is mainly aimed at engaging businesses directly with customers by social media platforms, artificial intelligence supported CRMs to better analyze the customers’ behavior and their related sentiment analysis, holistic customer profiling, and implementing Internet of Things (IoT) within the CRM.

CRM Categories:

  • On-Premises CRM: On-premises CRM provides the self-reliance and responsibility of the customers’ data, control, administration, security, and maintenance of the data on the business organization itself. The interface of the CRM software handles all the customization and management of the information. The company has to pay for the periodical subscription to the CRM vendor. These CRMs also charge for the updates and upgrades time-to-time. It usually requires the installation of the software executable files to have it on a system. We can only access it through the system on which we deployed it.
  • Open-Source CRM: The Open-source CRM is that which is available publicly and the user can use and make the changes at no cost. These CRM applications have the benefits of social media sharing, customization options and are the ideal solution for those organizations that are looking for improved social CRMs. Open-source CRM software can be adopted as per the nature of the business, requirements, and organization’s objectives that can be achieved by using these solutions.
  • Cloud-Based CRM: Cloud-based CRM is more preferred by business organizations because they are cost-effective and will lighten the burden of the budget. Cloud-based CRM is very beneficial for security reasons as well. Since CRM is all about managing customers’ data and managing their information to analyze the trend and patterns of customers’ behavior for the growth of the business and to generate more revenue. Cloud platforms provide fool-proof security and users can access it anywhere, anytime. Also, the cost for saving the data is as per the usage of the product.

5 Ways CRM Helps to Improve Businesses in the 21st Century:

Customer Relationship Management (CRM) software assists business organizations to establish a better relationship with their customers and develops customer retention and loyalty. It is an understood fact that customer trust and amplified revenue signifies the growth of a business organization. A management strategy that facilitates this is CRM, which provides enhanced profits for the businesses.

CRM helps in the quick and easy identification of new leads and order them properly. When the right and important leads are sorted accurately, sales teams can easily prioritize the most suitable leads and marketing teams can mark out more nurturing and quality leads. Here are the top five ways that elaborate how CRM helps business organizations to improve performance and amplify their revenue graphs.

1. Achievement of Time Efficiency:

It is a fact that most of the time is spent finding potential customers. Sales teams wasted much time while generating leads and attracting new potential customers. CRM helps the marketing teams to find the right customers in comparatively less time. You can also automate socialization, email marketing by using CRM like UrbanHorn that helps push a bulk notification to massive customers at any time that you schedule for notifications.

2. Reliability in Customer Relationship:

With the help of analytical CRM, organizations can get an in-depth understanding of the customer’s data and the trend of their respective understanding. This will be quite helpful in establishing a reliable relationship with customers. It will also be beneficial to target the potential customers to spread your business product more efficiently in a minimum time.

3. Explore the Customers Requirements:

Collaborative CRMs help organizations to share the general data of customers with other organizations. They can further analyze this data by artificial intelligence and machine learning algorithms to understand the requirements and changing patterns of the user’s need to develop more efficiency in the business products or services.

These analytical statistics also help the organizations to engage with their customers with comparatively more relevancy and serve them with better services to boost their revenue and grow the business more productively.

4. Business Budget Efficiency:

The better feedback and satisfaction of the existing customers are most important. Besides that, new potential customers are key to the success of a business. But attracting new customers and catching their attention is not a piece of cake. The analysis that you gain from existing customers will help the sales managers to get an insight into the potential target audience and so that they can guide their teams accordingly. When minimum time is spent, so do the fewer resources and ultimately reduction in business sales and marketing budget.

5. Improve the productivity of your team:

The selection of the right innovative technology at the right time is beneficial for your team as well because the extra efforts that are served by multi-step processes will be reduced and subsequently minimize the time of work. In previous times, manual work made the employees’ day hectic, and operational processes may have greater chances of human error while data management. Nowadays, automation and error detection in data management embedded within the CRM ease the work out a lot. Ultimately, the productivity of the team increases and boosts the business up.

Benefits of CRM:

A CRM software can assist you with improving the performance of your business organization by:

  • Improving Sales effectiveness: Prioritize sales opportunities and leads that are almost certain to change over and close depending on the interaction of the customer with your organization.

  • Boosting Sales adequacy: Know which customers are locked in and the ideal opportunity to connect for optimal response.
  • Increasing upsell and strategically pitch openings: See every one chance that is a solid match for add-on bargains effectively in progress.
  • Uncovering reference business: Find undiscovered freedoms in existing connections as opposed to paying for impasse leads or fooling around cold pitching.
  • In-depth insight of a Customer’s Perspective: Instantly adjust your team on the subsequent stages to settle a negotiation when you have a 360-degree perspective on your customer.

Closing Remarks:

Deploying CRM software for your business will provide you with time efficiency for work and reliability in customer relationships. By exploring the requirements for the customers of your respective product or services, you can have a better understanding of customers’ needs and you can provide them with what they are looking forward to gaining in a minimum budget. This all will surely improve the productivity of your business and will be beneficial for your employees as well. The vital benefits of having CRM software for your business that are discussed in this writing are just the tip of the iceberg, lots more to discover yet!

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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Why a website is important for Business?

Why a website is important for Business?

Why a website is important for Business?

In the present age of fast-paced digitizing, people have comparatively increased internet usage for buying a product, availing a service, reading or entertainment, and so forth. If you ever had a question in your mind that says “Why should your business have a website?” Then the answer is that your presence online creates a far-reaching impact on the customers or the users who are just visiting your site for the sake of knowledge, like students, teachers, hobbyists, for a business like buying or selling products or any services, digital marketing, sales growth, and it is just the tip of the iceberg.
Studies show that the businesses that are running without having a professional website or any online presence, generating revenues 29% less than those who have websites for their businesses whether small businesses or a large-scaled global business. Many business owners think they are all fine doing their business just by brick-and-mortar presence or by verbal communications offline, they should consider the importance of having an online presence to gain customer’s trust and widen their business to the global potential customers.

What a website is?

In the digital arena, a website is your online identity. It is a medium for remote people to access your business or intended information. A website is a section on the internet to share the information of your business products or services, research, blog, contact, etc. It helps a visitor know about your business or service and cultivates trust and interest in your organization.

Cultural Benefits

Importance of Website for Business:

People around the world nowadays are used to search any information regarding anything, whether it is about purchasing goods for business or personal use, education, national or international news, marketing, sales, and other purposes, and even to search any information related to anything or person or business around the globe. It is beyond any doubt that all the information is in our hands and just a click away.

1. Seamless Accessibility & 24/7 Online Availability:

The key benefit of having an online presence via a website is that your potential customers can access your services or product availability anytime, irrespective of their physical presence. Even though, if you are not online, consumers worldwide are searching to buy what you offer. A new survey discovered that 87% of participants had done searching for domestic businesses, products, or services during the past month. 73% of respondents also mentioned that they primarily aimed at website search visits they did at buying local products and comparing prices and websites to help them complete their decisions regarding purchase. Internet users frequently search for different things and often visit websites regularly for dynamic purposes. The trend of users’ responses in different studies has shown that websites assist global potential customers to seamlessly access your site and ensure your online availability 24/7. It is imperative to have a stronger website copy or URL since it will assist search engines to prioritize your site when a user searches for a relevant keyword.

Cultural Benefits
2. Enhanced Customer’s Trust and Business Credibility:

In the pastime, customers expected to have contact details and crucial business information on the brochure of the business. Similarly, the website nowadays has replaced those traditional tasks up to a greater extent. An online presence seriously improves the credibility of your business. Studies and user surveys have yielded the results according to which, 84% of the consumers find the businesses having websites more credible compared to those who have not! Many clients select or reject a service provider just based on the data that is available online. If you want to head the competition with your business rivals, you must wind up resembling a genuine player in every phase of the business world and keep on doing until you dispatch a website to build your online perceivability. Have an expert, simple to-explore website, for infinite professional benefits. When a business has its important information displayed online, it paves the way to gain customer trust and trust is the key to success in the professional zone.

Cultural Benefits
3. Customer Support Feature Leads Your Business to the Top:

The ideal professional website facilitates its visitors to have the knowledge that is required to decide either to purchase a product or to avail a service online or by physical means via direct contacting the concerned authoritative business consultants like business development manager or sales team, etc. It will help enhance customer’s faith in your business and help perceive a remarkable identity of your brand. The pages like the about page, services & products page, and contact data page will furnish the information that boosts your business up. Since visitors gain information, they need and may contact you directly via your contact layouts details.
Further support includes chatbots operated by remote business facilitators, or you can automate chatbots by implementing artificial intelligence (AI) within your website because AI is transforming the business world at a fast pace. Other than that, FAQs also assist customers to perceive additional information or entertain frequent queries.

Cultural Benefits
4. Cost-Effectiveness:

Cost-effectiveness plays a vital role in businesses. Suppose you have a business and you have to display countless items from daily-base routine products to the items that require spacious stores to display to the customers like furniture, machinery, or vehicles, etc. For that, have a massive investment for the store place. But with having a website, you can place big items like airplanes, cranes, etc. to the smaller items like ball-point pens, hair-pins, etc. without spending a single penny. You just have to invest one time for the E-commerce website and they will display all your products over there with high-resolution images but also, your customers can place orders anytime from around the globe and pay online via online transaction.

Cultural Benefits
5. Revenue Generation:

The revenue generation has infinite boundaries. Since a website is an online available resource, it makes your business visible to international potential customers. Thus, contributing your revenue graphs to amplify to arrive sky high once you have grabbed the customers’ attention and trust. Other than that, you can promote your website by using social media marketing, whereby you can advertise your site on paid promotion to reach out mass target audience. Since massive users frequently used social media, your business will surely get potential customers by marketing on social media platforms.

Cultural Benefits


Visibility on a platform that is being used by many people worldwide is important because they can easily find you. Having a website ensures the accessibility of customers. You can divert traffic from social media advertisements to your website. The blog posts also play a vital role in customer engagement. Researches and surveys show that around 57% of businesses and start-ups have gained customers via blogs and several studies that blogs help businesses to get approximately 55% more traffic on the web also proved it. If you find it feasible, you can even get ads to be displayed on your website that generates revenue on a per-click basis. A website can have a company portfolio for reference and may assist to get attention from potential investors. 24/7 available customer support, increased customer trust, accessibility to the international potential customers, cost-effectiveness, and grabbing the attention of investors are just a few of the benefits that a professional website furnishes to a business. If all the top features that every business website must have are embedded, then not only the professionalism increases in the business arena but also the revenue graphs will be high over time since consumers are more drawn to acquaint your services.

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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CodeLabs Inc. Receives First Clutch Review for Software Development Project

CodeLabs Inc. Receives First Clutch Review for Software Development Project

CodeLabs Receives First Clutch Review for Software Development Project

Creativity plays an important role in developing software. It all starts with an idea then it blossoms into a functional, well-designed digital product. Software development is a marriage of understanding what’s new and innovative, and the fundamentals of creating applications.

At CodeLabs Inc., we deliver premier development solutions to clients worldwide. Utilizing advanced technologies and strategies, we weave our ideas and years of experience into our work, resulting in creative yet productive digital services.

As a service provider that upholds the highest standards of development, we’re proud to be recognized by our clients. Recently, one of our clients left us our very first review on Clutch, and we couldn’t be more excited about it.

Cultural Benefits

To elaborate on Clutch, it is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest-growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.

Similarly, Clutch’s sister site The Manifest, a company listing site, curates the best-performing companies by industry and location. Currently, we’re among their chosen Top 100 Design Agencies in Chicago.

In our first Clutch review, Optix Pakistan Limited explained our partnership intricately.

“We signed up with Codelabs to develop a comprehensive telco tech platform comprising of CRM & Mobile Application (Android & IOS) with complete support of customization on our BSS and OSS part with zero touch orchestration.”

— Muhammad Fahad Badar, General Manager Consumer Sales, Optix Pakistan Limited

The project turned out to be a challenge, but we love translating our passion into work and pushing beyond expectations. With the help of the client’s clear instructions and vision, we finished development within less than a year.

We’re really glad to see that our client is satisfied with the results, and we’re elated that they went out of their way to leave us a review.

“Honestly, working with CodeLabs is just like you sit on your couch & relax! They are a bunch of professionals who works efficiently and delivers the project without having any bugs.”

Check out our Clutch profile to see the full review.

Or get in touch to start your next development project with us!

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Best Features of a Mobile Application for Business

Best Features of a Mobile Application for Business

Best Features of a Mobile Application for Business

Mobile applications are the primary source to reach out the potential customers. With the help of mobile applications, customers can place orders of whatever they need, going nowhere. Students can attend study lectures; teachers can deliver study stuff to the students. Other professionals can have online group discussions or have online meetings even going nowhere.

How COVID-19 has affected the Business?

Business is the backbone of the national economy and has a greater influence on the globe. The governments of the countries banned all the social activities and everyone was limited to their homes. We observed a rapid boost in the Information Technology sector. The graphs of E-Commerce have been scaled up because all the shopping of goods was diverted to the online streams of the web world. Not only the E-Commerce sector, but almost every business and social interactive activity shifted to the online process. Educational processes are being held via online channels. Business meetings are conducted. COVID-19 has converted conferences and seminars into webinars. Nations worldwide have observed a drastic change in their personal and in their professional lives.

Top Features of Best Mobile Application:

The ever-increasing growth of smartphones, tablets, and wearable gadgets has promoted the development and incredible mobile applications and has become an ideal tool for the dynamic business market. A proficient business model takes the best features of mobile applications into careful consideration. The business world today depends on implementing the crucial features of mobile apps as these apps represent the personality of the brand. Features mainly depend on what kind of business a mobile app is being developed for. The under-mentioned features of a mobile app can play a vital role in selecting the app for your business and boosting your business caliber.

1. Usability of Mobile App:

Mobile Applications’ usability is a critical component to the accomplishment of the venture. Mobile apps have caused unrest in the connection between clients and their cell phones. Throughout the long term, phones have developed from simple devices that keep you in contact with loved ones to day-by-day routines in the board communities. The significant piece of achievement accomplished by mobile apps is mostly a result of the convenience offered by cell phones and tablets. The first interesting point in quite a while of usability is that an application should be successful and proficient. This implies you should give the client what they are searching for rapidly and with no problem. An application should address the issues and meet the user’s needs in the briefest time conceivable, without requiring the client to have extraordinary information on their utilization or require a long learning measure.

Cultural Benefits

2. Secured Personal Information:

Security is a significant feature of a mobile application. Many individuals input their bank data. It can penetrate the security of a mobile application if the software organization or developer making the application doesn’t chip away at the security of the application before app deployment.

3. Push Notifications:

The messages sent by applications to advise clients that they have an in-application message in the pop-up notifications are called Push notifications. These will be from the application or another user of the same application. It is the most crucial feature that helps to keep up the customer engagement. Along with that, various marketing campaigns can be run by using this feature. It can target customized user segments for occasional marketing. When a mobile application whether they want to get push notifications. Push notifications are one viable way of bringing back the users who have been inactive on the app for a long time and can build consistency by 3-10 times whenever carried out effectively. This feature can send the users customized offers, like reminders, discounts, and smart updates, just as news about the application. In-application notifications help clients discover what they’re searching for. If the app of the business does not contain this feature of push notifications, third-party tools can give the desired feature of the push notification to your app.

4. Feedback System:

The feature of adding a feedback system is one of the core essentials for business applications. A simple and easy approach to get feedback is to request the users to provide reviews inside the application. The iOS and Android designers can program a request for a client to rate the application and leave a review. The key is to figure out the ideal opportunity to inquire. Adding a feedback module to an application primarily includes three tasks:The feature of adding a feedback system is one of the core essentials for business applications. A simple and easy approach to get feedback is to request the users to provide reviews inside the application. The iOS and Android designers can program a request for a client to rate the application and leave a review. The key is to figure out the ideal opportunity to inquire. Adding a feedback module to an application primarily includes three tasks:

a. The first is to plan and create the application UI for the section of the feedback from the users.
b. The second is to plan and foster the back-end framework used to see and oversee the data of the feedback.
c. The third is to analyze and process what ordinarily is users’ reviews at a high level.

5. Social Integration:

Incorporating social media is the demonstration of utilizing online media accounts as an augmentation of your marketing method. It normally cultivates this in two different ways. First, it directs your online media crowd to your site. Second, permitting your online media accounts to be effectively accessed on your site. Social Media Integration gives your mobile application simple admittance to different online media platforms. The users can undoubtedly transfer and offer the application content on their respective accounts on social media. It not only permits you to share the data yet additionally advertises your brand to a horde of new and potential clients.

6. Customization:

Customization allows users to make their own choices about what they need to see or set inclinations for how data is coordinated or shown. The principal advantage of this feature is client personalization. Personalization is the way toward building a versatile application to address the needs of explicit users. Different customizations, application personalization expects to introduce user experience that is altered to their particular necessities, rather than a generalized insight for all clients.

7. In-App Google Map:

Integrating Google Maps in the mobile application helps the app users to navigate through the geolocation very conveniently. Since Google map is a real-time service to provide the users with up to 100% geolocation accuracy and assist with providing real-time navigation of latitude & longitude. A mobile app that has built-in mobile Google map fascinates the users as assists them everywhere.

8. Payment Gateway Integration:

The feature of an integrated payment is one of the crucial elements of a business application. It is a secure way for dynamic mobile users to wire cash to the business account in return for your respective product or the provided service. Incorporating a payment gateway in the Android application or the iOS application guarantees that organizations can acknowledge the payments just simply and rapidly. It helps users to buy products and amplify the business revenue graph.

Business Benifits

9. In-App Audio/Video Call:

If a mobile app has a feature of direct calling the concerned business support persons and tell them directly whether, via an audio call or a video call, it grabs the user’s attention and helps boost the customer’s trust in your business. It helps to gain new business opportunities with a circle of existing customers. Thus, the growth of sales, customer trust enhancement, increment in productivity of teamwork, and professional and secure business environment are achieved.

Approaches of DevOps

10. QR Scanner Integration:

Any mobile app that has a feature of scanning QR codes is so appealing to the business owners and entrepreneurs because possibly the chief advantage of utilizing QR codes is setting aside cash. Because of this, in-app QR scanners are considered quite cost-effectively. They are modest contrasted with printing costs. The data of the product can immediately be gotten to through a cell phone at whatever point imminent customers check these codes.

Concluding Remarks:

Users consider mobile application usability and security the most basic features that are required. The users usually expect the feature of push notification as to the pre-built app functionality that every mobile app has. But the mobile apps can easily integrate push notifications with your app with third-party SDK integration. All the mentioned features, if embedded together in an app, may represent an ideal business mobile application. It may be costly from a development perspective but its vital uses and benefits can help provide the organizations with far-reaching business goals and amplify the revenue graphs unexpectedly. After having these features in your app, you will see more about your investment and have the option to fix a business cost, sales prices, or apply advertisement within your application that won’t just cost-effective but also take care of your business as well.

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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