How CRM helps to Improve the Organization’s Performance

How CRM helps to Improve the Organization’s Performance

How CRM helps to improve the organization’s performance

Customer Relationship Management (CRM) is a combinational approach of technological strategies and practices used by business organizations to analyze and manage customer data so that the relationship with existing customers can be improved and they can establish better relations with the potential customers.
CRM helps the company staff who are coordinating with clients a comprehensive view of customer’s data. For example, customers’ personal information, contact details, and other relevant information make the communication fluently proficient.


Brief History of CRM:

  • The Initial CRMs: The 1970s and 1980s were the eras when the concept of customer relationship management was introduced. It was when the concept of database marketing was initially added to apply statistical methods. These were to analyze and gather customer data. The trend was followed by many companies and independent developers trying to maximize lead potential, and the first CRM product was designed in 1993. Before this, they evaluated customer satisfaction using annual surveys or by front-line asking.
  • The Traditional CRMs: From the ending of the 1990s till the 2000s, leading CRM products were developed and enriched with shipping and marketing capabilities. These CRMs had the capability of customer profiling, history management, and marketing campaigns.
  • The Innovative CRMs: The first open-source CRM system was developed in 2004. These CRMs were deployed on the cloud platforms. Social media management, mobile tools, and service management are the core capabilities of these CRMs.
  • The Domain Specific CRMs: During the years 2013 & 2014, improvements were made in the CRM software to provide the users a comparatively better experience. The integration of communication software and the systems with business intelligence. The main pattern is to supplant normalized CRM software with domain-specific ones. It also aimed at making them adequately adaptable to address the issues of each business.
  • The Cutting-Edge CRMs: The cutting-edge CRM software is mainly aimed at engaging businesses directly with customers by social media platforms, artificial intelligence supported CRMs to better analyze the customers’ behavior and their related sentiment analysis, holistic customer profiling, and implementing Internet of Things (IoT) within the CRM.

CRM Categories:

  • On-Premises CRM: On-premises CRM provides the self-reliance and responsibility of the customers’ data, control, administration, security, and maintenance of the data on the business organization itself. The interface of the CRM software handles all the customization and management of the information. The company has to pay for the periodical subscription to the CRM vendor. These CRMs also charge for the updates and upgrades time-to-time. It usually requires the installation of the software executable files to have it on a system. We can only access it through the system on which we deployed it.
  • Open-Source CRM: The Open-source CRM is that which is available publicly and the user can use and make the changes at no cost. These CRM applications have the benefits of social media sharing, customization options and are the ideal solution for those organizations that are looking for improved social CRMs. Open-source CRM software can be adopted as per the nature of the business, requirements, and organization’s objectives that can be achieved by using these solutions.
  • Cloud-Based CRM: Cloud-based CRM is more preferred by business organizations because they are cost-effective and will lighten the burden of the budget. Cloud-based CRM is very beneficial for security reasons as well. Since CRM is all about managing customers’ data and managing their information to analyze the trend and patterns of customers’ behavior for the growth of the business and to generate more revenue. Cloud platforms provide fool-proof security and users can access it anywhere, anytime. Also, the cost for saving the data is as per the usage of the product.

5 Ways CRM Helps to Improve Businesses in the 21st Century:

Customer Relationship Management (CRM) software assists business organizations to establish a better relationship with their customers and develops customer retention and loyalty. It is an understood fact that customer trust and amplified revenue signifies the growth of a business organization. A management strategy that facilitates this is CRM, which provides enhanced profits for the businesses.

CRM helps in the quick and easy identification of new leads and order them properly. When the right and important leads are sorted accurately, sales teams can easily prioritize the most suitable leads and marketing teams can mark out more nurturing and quality leads. Here are the top five ways that elaborate how CRM helps business organizations to improve performance and amplify their revenue graphs.

1. Achievement of Time Efficiency:

It is a fact that most of the time is spent finding potential customers. Sales teams wasted much time while generating leads and attracting new potential customers. CRM helps the marketing teams to find the right customers in comparatively less time. You can also automate socialization, email marketing by using CRM like UrbanHorn that helps push a bulk notification to massive customers at any time that you schedule for notifications.

2. Reliability in Customer Relationship:

With the help of analytical CRM, organizations can get an in-depth understanding of the customer’s data and the trend of their respective understanding. This will be quite helpful in establishing a reliable relationship with customers. It will also be beneficial to target the potential customers to spread your business product more efficiently in a minimum time.

3. Explore the Customers Requirements:

Collaborative CRMs help organizations to share the general data of customers with other organizations. They can further analyze this data by artificial intelligence and machine learning algorithms to understand the requirements and changing patterns of the user’s need to develop more efficiency in the business products or services.

These analytical statistics also help the organizations to engage with their customers with comparatively more relevancy and serve them with better services to boost their revenue and grow the business more productively.

4. Business Budget Efficiency:

The better feedback and satisfaction of the existing customers are most important. Besides that, new potential customers are key to the success of a business. But attracting new customers and catching their attention is not a piece of cake. The analysis that you gain from existing customers will help the sales managers to get an insight into the potential target audience and so that they can guide their teams accordingly. When minimum time is spent, so do the fewer resources and ultimately reduction in business sales and marketing budget.

5. Improve the productivity of your team:

The selection of the right innovative technology at the right time is beneficial for your team as well because the extra efforts that are served by multi-step processes will be reduced and subsequently minimize the time of work. In previous times, manual work made the employees’ day hectic, and operational processes may have greater chances of human error while data management. Nowadays, automation and error detection in data management embedded within the CRM ease the work out a lot. Ultimately, the productivity of the team increases and boosts the business up.

Benefits of CRM:

A CRM software can assist you with improving the performance of your business organization by:

  • Improving Sales effectiveness: Prioritize sales opportunities and leads that are almost certain to change over and close depending on the interaction of the customer with your organization.

  • Boosting Sales adequacy: Know which customers are locked in and the ideal opportunity to connect for optimal response.
  • Increasing upsell and strategically pitch openings: See every one chance that is a solid match for add-on bargains effectively in progress.
  • Uncovering reference business: Find undiscovered freedoms in existing connections as opposed to paying for impasse leads or fooling around cold pitching.
  • In-depth insight of a Customer’s Perspective: Instantly adjust your team on the subsequent stages to settle a negotiation when you have a 360-degree perspective on your customer.

Closing Remarks:

Deploying CRM software for your business will provide you with time efficiency for work and reliability in customer relationships. By exploring the requirements for the customers of your respective product or services, you can have a better understanding of customers’ needs and you can provide them with what they are looking forward to gaining in a minimum budget. This all will surely improve the productivity of your business and will be beneficial for your employees as well. The vital benefits of having CRM software for your business that are discussed in this writing are just the tip of the iceberg, lots more to discover yet!

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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Why a website is important for Business?

Why a website is important for Business?

Why a website is important for Business?

In the present age of fast-paced digitizing, people have comparatively increased internet usage for buying a product, availing a service, reading or entertainment, and so forth. If you ever had a question in your mind that says “Why should your business have a website?” Then the answer is that your presence online creates a far-reaching impact on the customers or the users who are just visiting your site for the sake of knowledge, like students, teachers, hobbyists, for a business like buying or selling products or any services, digital marketing, sales growth, and it is just the tip of the iceberg.
Studies show that the businesses that are running without having a professional website or any online presence, generating revenues 29% less than those who have websites for their businesses whether small businesses or a large-scaled global business. Many business owners think they are all fine doing their business just by brick-and-mortar presence or by verbal communications offline, they should consider the importance of having an online presence to gain customer’s trust and widen their business to the global potential customers.

What a website is?

In the digital arena, a website is your online identity. It is a medium for remote people to access your business or intended information. A website is a section on the internet to share the information of your business products or services, research, blog, contact, etc. It helps a visitor know about your business or service and cultivates trust and interest in your organization.

Cultural Benefits

Importance of Website for Business:

People around the world nowadays are used to search any information regarding anything, whether it is about purchasing goods for business or personal use, education, national or international news, marketing, sales, and other purposes, and even to search any information related to anything or person or business around the globe. It is beyond any doubt that all the information is in our hands and just a click away.

1. Seamless Accessibility & 24/7 Online Availability:

The key benefit of having an online presence via a website is that your potential customers can access your services or product availability anytime, irrespective of their physical presence. Even though, if you are not online, consumers worldwide are searching to buy what you offer. A new survey discovered that 87% of participants had done searching for domestic businesses, products, or services during the past month. 73% of respondents also mentioned that they primarily aimed at website search visits they did at buying local products and comparing prices and websites to help them complete their decisions regarding purchase. Internet users frequently search for different things and often visit websites regularly for dynamic purposes. The trend of users’ responses in different studies has shown that websites assist global potential customers to seamlessly access your site and ensure your online availability 24/7. It is imperative to have a stronger website copy or URL since it will assist search engines to prioritize your site when a user searches for a relevant keyword.

Cultural Benefits
2. Enhanced Customer’s Trust and Business Credibility:

In the pastime, customers expected to have contact details and crucial business information on the brochure of the business. Similarly, the website nowadays has replaced those traditional tasks up to a greater extent. An online presence seriously improves the credibility of your business. Studies and user surveys have yielded the results according to which, 84% of the consumers find the businesses having websites more credible compared to those who have not! Many clients select or reject a service provider just based on the data that is available online. If you want to head the competition with your business rivals, you must wind up resembling a genuine player in every phase of the business world and keep on doing until you dispatch a website to build your online perceivability. Have an expert, simple to-explore website, for infinite professional benefits. When a business has its important information displayed online, it paves the way to gain customer trust and trust is the key to success in the professional zone.

Cultural Benefits
3. Customer Support Feature Leads Your Business to the Top:

The ideal professional website facilitates its visitors to have the knowledge that is required to decide either to purchase a product or to avail a service online or by physical means via direct contacting the concerned authoritative business consultants like business development manager or sales team, etc. It will help enhance customer’s faith in your business and help perceive a remarkable identity of your brand. The pages like the about page, services & products page, and contact data page will furnish the information that boosts your business up. Since visitors gain information, they need and may contact you directly via your contact layouts details.
Further support includes chatbots operated by remote business facilitators, or you can automate chatbots by implementing artificial intelligence (AI) within your website because AI is transforming the business world at a fast pace. Other than that, FAQs also assist customers to perceive additional information or entertain frequent queries.

Cultural Benefits
4. Cost-Effectiveness:

Cost-effectiveness plays a vital role in businesses. Suppose you have a business and you have to display countless items from daily-base routine products to the items that require spacious stores to display to the customers like furniture, machinery, or vehicles, etc. For that, have a massive investment for the store place. But with having a website, you can place big items like airplanes, cranes, etc. to the smaller items like ball-point pens, hair-pins, etc. without spending a single penny. You just have to invest one time for the E-commerce website and they will display all your products over there with high-resolution images but also, your customers can place orders anytime from around the globe and pay online via online transaction.

Cultural Benefits
5. Revenue Generation:

The revenue generation has infinite boundaries. Since a website is an online available resource, it makes your business visible to international potential customers. Thus, contributing your revenue graphs to amplify to arrive sky high once you have grabbed the customers’ attention and trust. Other than that, you can promote your website by using social media marketing, whereby you can advertise your site on paid promotion to reach out mass target audience. Since massive users frequently used social media, your business will surely get potential customers by marketing on social media platforms.

Cultural Benefits


Visibility on a platform that is being used by many people worldwide is important because they can easily find you. Having a website ensures the accessibility of customers. You can divert traffic from social media advertisements to your website. The blog posts also play a vital role in customer engagement. Researches and surveys show that around 57% of businesses and start-ups have gained customers via blogs and several studies that blogs help businesses to get approximately 55% more traffic on the web also proved it. If you find it feasible, you can even get ads to be displayed on your website that generates revenue on a per-click basis. A website can have a company portfolio for reference and may assist to get attention from potential investors. 24/7 available customer support, increased customer trust, accessibility to the international potential customers, cost-effectiveness, and grabbing the attention of investors are just a few of the benefits that a professional website furnishes to a business. If all the top features that every business website must have are embedded, then not only the professionalism increases in the business arena but also the revenue graphs will be high over time since consumers are more drawn to acquaint your services.

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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CodeLabs Inc. Receives First Clutch Review for Software Development Project

CodeLabs Inc. Receives First Clutch Review for Software Development Project

CodeLabs Receives First Clutch Review for Software Development Project

Creativity plays an important role in developing software. It all starts with an idea then it blossoms into a functional, well-designed digital product. Software development is a marriage of understanding what’s new and innovative, and the fundamentals of creating applications.

At CodeLabs Inc., we deliver premier development solutions to clients worldwide. Utilizing advanced technologies and strategies, we weave our ideas and years of experience into our work, resulting in creative yet productive digital services.

As a service provider that upholds the highest standards of development, we’re proud to be recognized by our clients. Recently, one of our clients left us our very first review on Clutch, and we couldn’t be more excited about it.

Cultural Benefits

To elaborate on Clutch, it is the leading ratings and reviews platform for IT, marketing, and business service providers. Each month, over half a million buyers and sellers of services use the Clutch platform, and the user base is growing over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest-growing companies in the U.S. and has been listed as a top 50 startup by LinkedIn.

Similarly, Clutch’s sister site The Manifest, a company listing site, curates the best-performing companies by industry and location. Currently, we’re among their chosen Top 100 Design Agencies in Chicago.

In our first Clutch review, Optix Pakistan Limited explained our partnership intricately.

“We signed up with Codelabs to develop a comprehensive telco tech platform comprising of CRM & Mobile Application (Android & IOS) with complete support of customization on our BSS and OSS part with zero touch orchestration.”

— Muhammad Fahad Badar, General Manager Consumer Sales, Optix Pakistan Limited

The project turned out to be a challenge, but we love translating our passion into work and pushing beyond expectations. With the help of the client’s clear instructions and vision, we finished development within less than a year.

We’re really glad to see that our client is satisfied with the results, and we’re elated that they went out of their way to leave us a review.

“Honestly, working with CodeLabs is just like you sit on your couch & relax! They are a bunch of professionals who works efficiently and delivers the project without having any bugs.”

Check out our Clutch profile to see the full review.

Or get in touch to start your next development project with us!

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Best Features of a Mobile Application for Business

Best Features of a Mobile Application for Business

Best Features of a Mobile Application for Business

Mobile applications are the primary source to reach out the potential customers. With the help of mobile applications, customers can place orders of whatever they need, going nowhere. Students can attend study lectures; teachers can deliver study stuff to the students. Other professionals can have online group discussions or have online meetings even going nowhere.

How COVID-19 has affected the Business?

Business is the backbone of the national economy and has a greater influence on the globe. The governments of the countries banned all the social activities and everyone was limited to their homes. We observed a rapid boost in the Information Technology sector. The graphs of E-Commerce have been scaled up because all the shopping of goods was diverted to the online streams of the web world. Not only the E-Commerce sector, but almost every business and social interactive activity shifted to the online process. Educational processes are being held via online channels. Business meetings are conducted. COVID-19 has converted conferences and seminars into webinars. Nations worldwide have observed a drastic change in their personal and in their professional lives.

Top Features of Best Mobile Application:

The ever-increasing growth of smartphones, tablets, and wearable gadgets has promoted the development and incredible mobile applications and has become an ideal tool for the dynamic business market. A proficient business model takes the best features of mobile applications into careful consideration. The business world today depends on implementing the crucial features of mobile apps as these apps represent the personality of the brand. Features mainly depend on what kind of business a mobile app is being developed for. The under-mentioned features of a mobile app can play a vital role in selecting the app for your business and boosting your business caliber.

1. Usability of Mobile App:

Mobile Applications’ usability is a critical component to the accomplishment of the venture. Mobile apps have caused unrest in the connection between clients and their cell phones. Throughout the long term, phones have developed from simple devices that keep you in contact with loved ones to day-by-day routines in the board communities. The significant piece of achievement accomplished by mobile apps is mostly a result of the convenience offered by cell phones and tablets. The first interesting point in quite a while of usability is that an application should be successful and proficient. This implies you should give the client what they are searching for rapidly and with no problem. An application should address the issues and meet the user’s needs in the briefest time conceivable, without requiring the client to have extraordinary information on their utilization or require a long learning measure.

Cultural Benefits

2. Secured Personal Information:

Security is a significant feature of a mobile application. Many individuals input their bank data. It can penetrate the security of a mobile application if the software organization or developer making the application doesn’t chip away at the security of the application before app deployment.

3. Push Notifications:

The messages sent by applications to advise clients that they have an in-application message in the pop-up notifications are called Push notifications. These will be from the application or another user of the same application. It is the most crucial feature that helps to keep up the customer engagement. Along with that, various marketing campaigns can be run by using this feature. It can target customized user segments for occasional marketing. When a mobile application whether they want to get push notifications. Push notifications are one viable way of bringing back the users who have been inactive on the app for a long time and can build consistency by 3-10 times whenever carried out effectively. This feature can send the users customized offers, like reminders, discounts, and smart updates, just as news about the application. In-application notifications help clients discover what they’re searching for. If the app of the business does not contain this feature of push notifications, third-party tools can give the desired feature of the push notification to your app.

4. Feedback System:

The feature of adding a feedback system is one of the core essentials for business applications. A simple and easy approach to get feedback is to request the users to provide reviews inside the application. The iOS and Android designers can program a request for a client to rate the application and leave a review. The key is to figure out the ideal opportunity to inquire. Adding a feedback module to an application primarily includes three tasks:The feature of adding a feedback system is one of the core essentials for business applications. A simple and easy approach to get feedback is to request the users to provide reviews inside the application. The iOS and Android designers can program a request for a client to rate the application and leave a review. The key is to figure out the ideal opportunity to inquire. Adding a feedback module to an application primarily includes three tasks:

a. The first is to plan and create the application UI for the section of the feedback from the users.
b. The second is to plan and foster the back-end framework used to see and oversee the data of the feedback.
c. The third is to analyze and process what ordinarily is users’ reviews at a high level.

5. Social Integration:

Incorporating social media is the demonstration of utilizing online media accounts as an augmentation of your marketing method. It normally cultivates this in two different ways. First, it directs your online media crowd to your site. Second, permitting your online media accounts to be effectively accessed on your site. Social Media Integration gives your mobile application simple admittance to different online media platforms. The users can undoubtedly transfer and offer the application content on their respective accounts on social media. It not only permits you to share the data yet additionally advertises your brand to a horde of new and potential clients.

6. Customization:

Customization allows users to make their own choices about what they need to see or set inclinations for how data is coordinated or shown. The principal advantage of this feature is client personalization. Personalization is the way toward building a versatile application to address the needs of explicit users. Different customizations, application personalization expects to introduce user experience that is altered to their particular necessities, rather than a generalized insight for all clients.

7. In-App Google Map:

Integrating Google Maps in the mobile application helps the app users to navigate through the geolocation very conveniently. Since Google map is a real-time service to provide the users with up to 100% geolocation accuracy and assist with providing real-time navigation of latitude & longitude. A mobile app that has built-in mobile Google map fascinates the users as assists them everywhere.

8. Payment Gateway Integration:

The feature of an integrated payment is one of the crucial elements of a business application. It is a secure way for dynamic mobile users to wire cash to the business account in return for your respective product or the provided service. Incorporating a payment gateway in the Android application or the iOS application guarantees that organizations can acknowledge the payments just simply and rapidly. It helps users to buy products and amplify the business revenue graph.

Business Benifits

9. In-App Audio/Video Call:

If a mobile app has a feature of direct calling the concerned business support persons and tell them directly whether, via an audio call or a video call, it grabs the user’s attention and helps boost the customer’s trust in your business. It helps to gain new business opportunities with a circle of existing customers. Thus, the growth of sales, customer trust enhancement, increment in productivity of teamwork, and professional and secure business environment are achieved.

Approaches of DevOps

10. QR Scanner Integration:

Any mobile app that has a feature of scanning QR codes is so appealing to the business owners and entrepreneurs because possibly the chief advantage of utilizing QR codes is setting aside cash. Because of this, in-app QR scanners are considered quite cost-effectively. They are modest contrasted with printing costs. The data of the product can immediately be gotten to through a cell phone at whatever point imminent customers check these codes.

Concluding Remarks:

Users consider mobile application usability and security the most basic features that are required. The users usually expect the feature of push notification as to the pre-built app functionality that every mobile app has. But the mobile apps can easily integrate push notifications with your app with third-party SDK integration. All the mentioned features, if embedded together in an app, may represent an ideal business mobile application. It may be costly from a development perspective but its vital uses and benefits can help provide the organizations with far-reaching business goals and amplify the revenue graphs unexpectedly. After having these features in your app, you will see more about your investment and have the option to fix a business cost, sales prices, or apply advertisement within your application that won’t just cost-effective but also take care of your business as well.

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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Top Proven Tips to Monetize Mobile Apps

Top Proven Tips to Monetize Mobile Apps

Top Proven Tips to Monetize Mobile Apps

Are you aware that developing an app can earn you money?

Yes, you read it right! Nowadays apps are one of today’s most recent marketing and income techniques in the world.

In this rapid world of mobile technology, it is crucial to sustaining a lasting influence of mobile applications in this dynamic mobile app industry that is frequently swamped with innovation. However, to sustain market presence and earn a profit in return after investing time and resources in developing the mobile app, you should know what app monetization is and how it can be a game-changer for your business’s success.

In this article, we’ll discuss some of the finest monetization techniques for applications, but before moving on, you need to understand the term itself app monetization. So let’s get started:

What is app monetization and why should you have this approach?

According to Statista, Android users may select from 3.48 million applications in the Google Play store, while Apple users can choose from around 2.2 million apps in the App Store.

It is expected that the mobile app market can grow up to $653.91 billion during 2021-2025. In addition, mobile users spend most of their time on applications rather than browsers.

This shows that users are interested and happy to pay for apps, and there is a potential to turn billions of mobile users’ attention into money. However, this can only be done if you know how to strategies app monetization. You can choose from different models of monetization of mobile apps available but first, you need to understand what are you looking for, your target audience and their behaviour as user experience is integral for app monetization.

Let’s continue with tips on app monetization.

Charge for App Downloads

It’s a classic yet simple technique to monetize your app by charging a charge to download it. One significant advantage of this strategy for creators is that they receive income at the exact moment when customers download their products but this model is less popular these days as it is difficult to persuade users to pay for the app before even trying it out. It’s a classic yet simple technique to monetize your app by charging a charge to download it. One significant advantage of this strategy for creators is that they receive income at the exact moment when customers download their products but this model is less popular these days as it is difficult to persuade users to pay for the app before even trying it out. 
Also, marketing expenses escalate, in particular, if your competitors provide a free alternative app. If you go with this app monetization strategy, you’ll need to decide how much you want to charge for each download. 
This technique is most effective when:

● Your target audience is aware of your well-known brand.
● You are ready to invest more and have in place a strong marketing and PR plan.
● Your app is offering unique services and has fewer competitors.
● Your offered cost should be reasonable for the services offered.

DevOps Tool Chain


Advertisement through an app is one of the popular and great ways of monetization. The advertisement, however, must be relevant to your target audience and not disrupt the app’s use. There are a few different types of ads that you may use to execute a proper strategy, such as:

Cultural Benefits
  • Banner Ads:
    Typically seen at the top or bottom of the mobile screen, they can be disruptive but can generate maximum impressions.

  • Interstitial Ads:
    Ads that cover the app’s UI without interfering with the user’s experience. While the user waits for the app to respond, it occurs. Timing and frequency are important in this case, so don’t flood your user with adverts.

  • Native Ads:
    Native advertising offers a seamless ad experience with layouts that fit the look and feel of your app.

  • Ads Listings:
    With this approach, whole lists with ads and offers are created. It is important to have a place on this list, so that some of your partners may pay you higher to feature. 

  • Affiliate Ads: 
    To earn commissions from other apps by advertising them through your app.

This ad approach works well when users visit your application often and sessions last for a longer length of time. There are several revenue models, where income is generated through sponsored ads while the app remains free for users. The more people you have, the more revenue you’ll make from your ads.Types of ad revenue that involves:This ad approach works well when users visit your application often and sessions last for a longer length of time. There are several revenue models, where income is generated through sponsored ads while the app remains free for users. The more people you have, the more revenue you’ll make from your ads. Types of ad revenue that involves:

  • CPC (cost-per-click)
  • CPI (cost-per-install)
  • CPA (cost-per-action)
  • CPM (cost-per-mile)
  • CPV (cost-per-view)

In-App ads are a responsible option if implemented appropriately, therefore you should consider the placement of ads in your app before adding them.


This app monetization strategy is derived from the combination of two words: free and premium. It offers a free app download but charges for additional features.

While the basic features and functions are free to use. In this approach, the free version will grab your potential user’s interest and provide them with the choice to try the app without the worry about getting paid for something they might not like.

This boosts the reach of the audience and increases app download rates that have a beneficial impact on the ranking of your mobile app in the app store. This type of apps offers tiered payment options, which is a great strategy to sell more features to users who want more from the apps.

If you wish to monetize your app through a freemium strategy, remember to offer users extraordinary features with a great deal of experience.

Business Benifits

In-App Purchases

It’s one of the most popular mobile app monetization techniques. This approach is employed by several of the most played games on the app store where players may purchase power-ups, more life, in-game cash and other benefits to maximize their app experience and gaming playtime. This strategy will make enough money and will offer real value to the users.



In this approach, when a user downloads the app without paying, some app features will be provided to subscribers before those who do not, meaning that some app features will only be available for a limited time example: a one-month free trial. Following that, the user must pay a charge.
The rate at which payments are made will be determined by the subscription plan chosen. This strategy works in favour of the long-term retention of app users. This approach focuses on accessing content rather than features.
That is to say, before subscribing, users may access limited content. This model is suitable when your app is content-driven or it provides users with really valuable content.
Popular apps like Spotify, Netflix are the best examples of subscription-based apps in the market.



This method involves partnerships with advertisers that give rewards for specific in-app behaviour. In simple words, the app makes money by earning a proportion of the income from redeemed rewards.
Sponsorships link your audience to other brands and can develop brand credibility by employing intelligent collaborations. Furthermore, this can enhance your industry exposure and credibility and can inspire users to download your app.

Approaches of DevOps


In-app monetization may take many different forms. Consider your audience, offering, and capabilities when selecting an app monetization approach for good outcomes. Shortly, the level of competition in the app market will expand more so you’ll have to ensure that you use the best techniques since a great marketing strategy leads to strong sales.

App monetization is certainly one of the primary aspects of your corporate strategy for maximum profit. If you are still confused about it and need a piece of expert advice, contact us, we can offer the best solution for you.

Naba Ahtasham


Naba is a Content writer with Engineering Bachelor degree. She takes care of all the documentation and a key person in making project strategy.

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Benefits of DevOps in Software Engineering

Benefits of DevOps in Software Engineering

Benefits of DevOps in Software Engineering

DevOps is an advancing way of thinking and structure that supports quicker, better development of application improvement and faster release of new or revised features of software or products to clients.

DevOps is a bunch of practices that are a cross-functional mix of the terms and ideas for “development” and “operations”. Dev is for development and Ops for Operations of IT. Its primary aim is to minimize software development’s life cycle and convey the enhanced quality of software. Implementing DevOps supports smoother, persistent correspondence, joint effort, reconciliation, visibility, perceivability, along with transparency between application development teams (Dev) and the operations of their IT team (Ops).

DevOps in Software Engineering:

This nearer connection among “Dev” and “Operations” saturates each of the DevOps life-cycle phases: from initial planning of software to coding, software build, software test, and delivery phases of deployments, operations, and continuous monitoring. This relationship pushes a constant client’s loop of feedback of additional improvement, development, testing, and software product deployment. One consequence of these endeavors is the faster, consistent delivery of important software component changes or augmentations.

DevOps Toolchains:

We know the set of practices and tools that are used in the DevOps method as DevOps Toolchains. The reflective key aspects of these toolchains’ categories are as follows;


1. Coding:

The development of code and its review, management tools of source code, and merging of the code.


2. Building:

The in-continuation integration of tools, build status, module integration is part of this toolchain activity.


3. Testing:

It includes automated testing tools that give continuous, quick and on-time feedback at the risks of a business.


4. Packing:

Packaging makes up a repository of artifacts and pre-deployment of applications on staging.


5. Releasing:

It includes the software product’s change management, approvals for release, and release automation.


6. Configuration:

It is the configuration and management of the software infrastructure as tools of code.


7. Monitoring: 

It comprises the monitoring of performing software applications and the user experience.


DevOps Tool Chain

Benefits in Software Engineering:

DevOps is not just a set of tools or processes, rather it is a philosophy, a culture that how dynamic teams in an organization work collaboratively to gain the business objectives. There are countless benefits to implementing DevOps in software engineering, few of which are discussed as under.


1. Technical Benefits of DevOps in Software Engineering:

► Agility—Continuous Development & Release of Software Products:

The agile method increases the dynamic development of software and, when incorporates DevOps, amplifies the continuous development and release of software products.

► Faster Project Delivery:

DevOps teams collaborate in the agile development of software products. It helps in the speedy project development and ultimately, the fast project delivery as well.2. Peer-to-Peer Network:

► Minimized Software Complexity to Manage:

As discussed above, DevOps teams work in a collaborative environment, and the parallel cross-checking of the developed software projects also accompanied continuous project development. This minimizes the software complexity that needs to be managed, especially for big & complex software projects.

► Reliable Quality by Early Bugs Detection:

On-time and parallel evaluation of software project’s features come up with early detection of bugs which are removed accordingly. This practice enhances the reliable quality of the software product.

► Innovation in Software Features while Development:

When bugs get detected earlier, DevOps teams can discover more innovational features that need to be incorporated into the software to fulfill the changing demands of the users as per dynamic requirements?

2. Cultural Benefits of DevOps in Software Engineering:

► Enhanced Collaboration among Teams:

The top benefit of DevOps is that it brings the teams of software developers, architects, testers, IT operations, etc. in collaboration to build a software product that is required by the users.

► Greater Engagement of Teams:

When teams of developers and IT collaborate to gain different objectives, it increases the team member’s mutual engagement, promoting a friendly work environment in software companies.

► Enhanced v:

Team engagement also promotes a good number of development opportunities professionally, as mutual learning also enhances.

Cultural Benefits
3. Business Benefits of DevOps in Software Engineering:

► Increased Customer Experience & Satisfaction:

When quality and reliability are ensuring while the development of software by the DevOps teams, the main gained benefit is the satisfaction of the customer because of improved user experience.

► Stability in the Business Environment:

DevOps teams have better collaborative practices in their routine; therefore, the business environment of the organization becomes comparatively more stable.

► Competitiveness & Security:

DevOps teams develop comparatively better and reliable software with quality and improved security as bugs and fixes get detected on time while the development. This increases the competitiveness of the competitors.

► Cost-Effective Development:

Mutual and collaborative working, increased quality of software product along with fast delivery and product releases under DevOps, help in the cost-effective development of software.

Business Benifits

Inter-relational Approaches of DevOps:

The agile phases of software developments, dynamically adjust the cross-functional flexibility of DevOps within its native development activities. These inter-relational approaches are briefly discussed below;


1. ArchOps:

ArchOps is the derived term from the word architecture for “arch” & operations for “Ops”. It aims to develop a perfect architectural image of a software project. ArchOps is an integration of software cultural philosophies, practices & tools to amplify the capability of a software organization to design, develop and manage the IT infrastructure of the agile method. It builds the foundation of a minimum viable product (MVP).

2. TestOps:

TestOps is the combination of the two words “test” & “operations”. It is the discipline of the software testing phase and manages all the aspects of software testing during the life-cycle of software delivery. Being a subset of DevOps, it speeds up the testing practices within the agile software development methodologies.

3. DataOps:

DataOps, meaning data operations, is the agile method that is process-oriented. It combines the data engineers with the DevOps team for the development and delivery of the data analytics and thus reduces its cycle time, including data preparation, data analytics interconnected nature along with operations of information technology.

4. WinOps:

WinOps has named after “Windows” and “DevOps”. It refers to the Microsoft-centric technologies of the DevOps method practices. It prefers automation and cloud integration in development and IT operations on the Windows platform.

5. DevsecOps:

DevsecOps is defined as the combination of development, security, and operations. It aims to implement security actions and decisions taken during development and operations at a similar scale and speed.

6. BizOps:

BizOps is an integrated approach of DevOps. It is short for business (Biz) and operations (Ops). DevOps is more concerned with software development and IT operations, while BizOps mainly focuses on technology integration into the regular business decisions and operations in software organizations.

Approaches of DevOps

Final Words:

DevOps, being a cross-functional combination of dynamic approaches, also intervenes in the agile method, where it leans towards the fast pace delivery of the developed projects based on dynamic requirements from customers. It focuses on the continuous delivery of different modules of the software that further proceeds to the site-reliability engineering of the software. Thus, it assists in the system administration and its operational functionalities. Besides all the mentioned benefits of DevOps and its functional approaches, there is still much to discover within its domain.

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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