Best Features of a Mobile Application for Business

Mobile applications are the primary source to reach out the potential customers. With the help of mobile applications, customers can place orders of whatever they need, going nowhere. Students can attend study lectures; teachers can deliver study stuff to the students. Other professionals can have online group discussions or have online meetings even going nowhere.

How COVID-19 has affected the Business?

Business is the backbone of the national economy and has a greater influence on the globe. The governments of the countries banned all the social activities and everyone was limited to their homes. We observed a rapid boost in the Information Technology sector. The graphs of E-Commerce have been scaled up because all the shopping of goods was diverted to the online streams of the web world. Not only the E-Commerce sector, but almost every business and social interactive activity shifted to the online process. Educational processes are being held via online channels. Business meetings are conducted. COVID-19 has converted conferences and seminars into webinars. Nations worldwide have observed a drastic change in their personal and in their professional lives.

Top Features of Best Mobile Application:

The ever-increasing growth of smartphones, tablets, and wearable gadgets has promoted the development and incredible mobile applications and has become an ideal tool for the dynamic business market. A proficient business model takes the best features of mobile applications into careful consideration. The business world today depends on implementing the crucial features of mobile apps as these apps represent the personality of the brand. Features mainly depend on what kind of business a mobile app is being developed for. The under-mentioned features of a mobile app can play a vital role in selecting the app for your business and boosting your business caliber.

1. Usability of Mobile App:

Mobile Applications’ usability is a critical component to the accomplishment of the venture. Mobile apps have caused unrest in the connection between clients and their cell phones. Throughout the long term, phones have developed from simple devices that keep you in contact with loved ones to day-by-day routines in the board communities. The significant piece of achievement accomplished by mobile apps is mostly a result of the convenience offered by cell phones and tablets. The first interesting point in quite a while of usability is that an application should be successful and proficient. This implies you should give the client what they are searching for rapidly and with no problem. An application should address the issues and meet the user’s needs in the briefest time conceivable, without requiring the client to have extraordinary information on their utilization or require a long learning measure.

Cultural Benefits

2. Secured Personal Information:

Security is a significant feature of a mobile application. Many individuals input their bank data. It can penetrate the security of a mobile application if the software organization or developer making the application doesn’t chip away at the security of the application before app deployment.

3. Push Notifications:

The messages sent by applications to advise clients that they have an in-application message in the pop-up notifications are called Push notifications. These will be from the application or another user of the same application. It is the most crucial feature that helps to keep up the customer engagement. Along with that, various marketing campaigns can be run by using this feature. It can target customized user segments for occasional marketing. When a mobile application whether they want to get push notifications. Push notifications are one viable way of bringing back the users who have been inactive on the app for a long time and can build consistency by 3-10 times whenever carried out effectively. This feature can send the users customized offers, like reminders, discounts, and smart updates, just as news about the application. In-application notifications help clients discover what they’re searching for. If the app of the business does not contain this feature of push notifications, third-party tools can give the desired feature of the push notification to your app.

4. Feedback System:

The feature of adding a feedback system is one of the core essentials for business applications. A simple and easy approach to get feedback is to request the users to provide reviews inside the application. The iOS and Android designers can program a request for a client to rate the application and leave a review. The key is to figure out the ideal opportunity to inquire. Adding a feedback module to an application primarily includes three tasks:The feature of adding a feedback system is one of the core essentials for business applications. A simple and easy approach to get feedback is to request the users to provide reviews inside the application. The iOS and Android designers can program a request for a client to rate the application and leave a review. The key is to figure out the ideal opportunity to inquire. Adding a feedback module to an application primarily includes three tasks:

a. The first is to plan and create the application UI for the section of the feedback from the users.
b. The second is to plan and foster the back-end framework used to see and oversee the data of the feedback.
c. The third is to analyze and process what ordinarily is users’ reviews at a high level.

5. Social Integration:

Incorporating social media is the demonstration of utilizing online media accounts as an augmentation of your marketing method. It normally cultivates this in two different ways. First, it directs your online media crowd to your site. Second, permitting your online media accounts to be effectively accessed on your site. Social Media Integration gives your mobile application simple admittance to different online media platforms. The users can undoubtedly transfer and offer the application content on their respective accounts on social media. It not only permits you to share the data yet additionally advertises your brand to a horde of new and potential clients.

6. Customization:

Customization allows users to make their own choices about what they need to see or set inclinations for how data is coordinated or shown. The principal advantage of this feature is client personalization. Personalization is the way toward building a versatile application to address the needs of explicit users. Different customizations, application personalization expects to introduce user experience that is altered to their particular necessities, rather than a generalized insight for all clients.

7. In-App Google Map:

Integrating Google Maps in the mobile application helps the app users to navigate through the geolocation very conveniently. Since Google map is a real-time service to provide the users with up to 100% geolocation accuracy and assist with providing real-time navigation of latitude & longitude. A mobile app that has built-in mobile Google map fascinates the users as assists them everywhere.

8. Payment Gateway Integration:

The feature of an integrated payment is one of the crucial elements of a business application. It is a secure way for dynamic mobile users to wire cash to the business account in return for your respective product or the provided service. Incorporating a payment gateway in the Android application or the iOS application guarantees that organizations can acknowledge the payments just simply and rapidly. It helps users to buy products and amplify the business revenue graph.

Business Benifits

9. In-App Audio/Video Call:

If a mobile app has a feature of direct calling the concerned business support persons and tell them directly whether, via an audio call or a video call, it grabs the user’s attention and helps boost the customer’s trust in your business. It helps to gain new business opportunities with a circle of existing customers. Thus, the growth of sales, customer trust enhancement, increment in productivity of teamwork, and professional and secure business environment are achieved.

Approaches of DevOps

10. QR Scanner Integration:

Any mobile app that has a feature of scanning QR codes is so appealing to the business owners and entrepreneurs because possibly the chief advantage of utilizing QR codes is setting aside cash. Because of this, in-app QR scanners are considered quite cost-effectively. They are modest contrasted with printing costs. The data of the product can immediately be gotten to through a cell phone at whatever point imminent customers check these codes.

Concluding Remarks:

Users consider mobile application usability and security the most basic features that are required. The users usually expect the feature of push notification as to the pre-built app functionality that every mobile app has. But the mobile apps can easily integrate push notifications with your app with third-party SDK integration. All the mentioned features, if embedded together in an app, may represent an ideal business mobile application. It may be costly from a development perspective but its vital uses and benefits can help provide the organizations with far-reaching business goals and amplify the revenue graphs unexpectedly. After having these features in your app, you will see more about your investment and have the option to fix a business cost, sales prices, or apply advertisement within your application that won’t just cost-effective but also take care of your business as well.

Asiya Mazhar


Asiya is an experienced & proficient software engineer. Being Project Coordinator at CodeLabs, she is responsible for managerial tasks dealings and coordinating for software projects.

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